AG1 vs Gummy Supplements: An Honest UK Comparison

AG1 costs £79 a month on subscription in the UK and gives you 30 servings of greens powder. GUUDIES costs £57.99 and gives you 28 daily pouches of six gummies. Both are trying to replace a shelf of separate supplements with one daily habit. They go about it very differently.

Quick answer

AG1 is a greens powder with a longer ingredient list, mixed with water each morning. GUUDIES is six separate gummies in a daily pouch with every dose printed on the label, chewed rather than mixed. AG1 suits people who want maximum ingredient coverage and do not mind the routine. GUUDIES suits people who have abandoned powders before because of the faff.

AG1 and GUUDIES compared

What is the main difference between AG1 and GUUDIES?

Breadth against transparency.

AG1 puts around 75 ingredients into one scoop, covering vitamins, minerals, greens, adaptogens, enzymes and bacterial cultures. GUUDIES splits a shorter list across six separate gummies, each with its own job, and declares the amount of every active on the label.

More ingredients is not automatically better, and fewer ingredients is not automatically more honest. What matters is whether you can tell what you are getting.

What is actually in each one?

AG1

Around 75 ingredients grouped into blends. The label gives precise amounts for the main vitamins and minerals, including vitamin C, vitamin D3, folate, magnesium and zinc. The botanical, mushroom and probiotic content sits inside proprietary blends where the total weight is declared but the individual amounts are not.

That is not unique to AG1. Most greens powders do the same thing. It means you can see that an ingredient is present without knowing how much.

GUUDIES

Six gummies, each declared separately:

• Daily Greens+, 14 vitamins and minerals plus a 200mg superfood greens blend
• Mushroom Mix, five functional mushrooms at 1000mg each
• Marine Collagen, 200mg of Type I and III peptides with 100mcg biotin
• ACV, 600mg apple cider vinegar with the mother
• Sea Moss, 40mg Irish sea moss at a 50:1 extract
• Metabolic, 90mg saffron, 25mg eriocitrin, 200mg blood orange extract

The full list with every amount is on the ingredients page.

Which is cheaper per day?

GUUDIES, by 56p a day. £2.07 against £2.63 on subscription, which is around £17 a month or £204 a year.

Both brands run introductory offers that change regularly, so the first month is rarely the standing price for either. Check what the price becomes at renewal rather than what it costs to start.

Which is easier to take every day?

Gummies, and this is the core of the comparison.

A greens powder requires a scoop, a shaker, 250 to 350ml of water and something to wash afterwards. AG1 recommends taking it before breakfast on an empty stomach. None of that is difficult, and plenty of people keep it up for years.

But abandoned tubs of greens powder are a well known phenomenon, and the reason is almost never the formula. A supplement only does anything if you take it. If you have started a powder before and stopped, the format is worth taking seriously as a factor rather than blaming your own discipline.

Where GUUDIES is different

Every dose is declared. No proprietary blends. You can see the amount of each active on the label rather than a combined blend weight.

Nothing to prepare. No scoop, no shaker, no washing up, no taste to tolerate.

Cost. Around £204 a year less on subscription.

Separation. Six gummies means one ingredient having a bad day does not sit in the same scoop as everything else. If the Marine Collagen gummy is not for you, you leave it out and the other five are unaffected.

Can either replace a healthy diet?

No, and neither brand should suggest otherwise. Food supplements are not a substitute for a varied and balanced diet.

A greens powder serving contains a few grams of concentrated plant material. A gummy contains less. A portion of vegetables is 80 grams. Both are a top up, and the marketing in this category often implies otherwise.

Who suits which?

AG1 may suit you if you want the widest ingredient list available, you already have a morning routine that a shaker fits into, and the price is not a factor.

GUUDIES may suit you if you have abandoned powders before, you want to see exactly what dose you are taking, you would rather not add a preparation step to your morning, or you want the cost closer to £2 a day than £2.63.

Neither may suit you if you have a specific deficiency. In that case a single targeted supplement at the right dose, ideally after a blood test, is a better answer than any all in one product.

Common questions

How much does AG1 cost in the UK?

£79 a month on subscription for 30 servings, or £97 as a one off, checked August 2026. That works out at £2.63 a serving on subscription. Introductory offers change regularly.

How many servings do you get?

AG1 gives 30 servings per pouch. GUUDIES gives 28 daily pouches per bag.

Does AG1 contain vitamin D?

The current AG1 Next Gen formula does contain vitamin D3. Older versions did not, which is why some reviews still say it is missing. Check the current label rather than an old article.

What is a proprietary blend?

A group of ingredients listed with one combined weight rather than individual amounts. It is legal and common, and it means you cannot tell how much of any single ingredient you are getting.

Are gummies weaker than powders?

Per unit, usually yes. A powder can carry several grams of material per serving where a gummy carries milligrams. The trade off is that people take gummies more consistently, and consistency matters over months.

Is either suitable in pregnancy?

AG1 states it is not formulated for pregnancy or breastfeeding. GUUDIES is formulated for adults 18 and over, and contains ashwagandha and saffron, both of which are worth discussing with a GP or midwife. Check with a healthcare professional before taking any supplement while pregnant.

Can you take both?

You could, but there is significant overlap in the vitamins and minerals, and some nutrients have upper limits worth respecting. If you are considering it, check the combined totals rather than assuming more is better.

Which has more sugar?

AG1 has no added sugar. GUUDIES has around 0.4g per gummy, so roughly 2.4g across the daily pouch. That is a real difference, though it is less than a single biscuit.

The short version

AG1 buys you breadth at £2.63 a day. GUUDIES buys you transparency and no preparation at £2.07. If you have kept a powder routine going before, AG1 is a credible product and the extra cost may be worth it to you. If you have a cupboard of half finished tubs, the format is probably the thing to change.

Prices and formulations in this category change often. Both were checked in August 2026 and are worth verifying before you buy.