Last updated: December 9, 2025

GUUDIES Limited operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). GUUDIES Limited is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit or debit card details, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

Account information, including your username, password, preferences, and settings.

Transaction information, including items you view, add to cart or wishlist, purchase, return, exchange, or cancel, and your past transactions.

Communications with us, including information you provide when contacting customer support.

Device information, including details about your device, browser, network connection, IP address, and other unique identifiers.

Usage information, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, use the Services, communicate with us, or otherwise provide personal information.

Automatically through the Services, including from your device and through cookies and similar technologies.

From our service providers when they collect or process personal information on our behalf.

From partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

Provide, tailor, and improve the Services
Including processing payments, fulfilling orders, managing accounts, remembering preferences, enabling reviews, handling returns or exchanges, arranging shipping, and recommending products relevant to your interests.

Marketing and advertising
Including sending marketing communications by email, text, or post, and showing you advertisements on our website or other platforms based on your activity.

Security and fraud prevention
Including authenticating accounts, detecting and preventing fraud or misuse, and protecting the security of our Services.

Communicating with you
Including customer support, service updates, and maintaining our business relationship with you.

Legal reasons
Including complying with applicable laws, responding to legal requests, enforcing our terms, and protecting our rights and users.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

With Shopify, vendors, and service providers who perform services on our behalf (such as payment processing, analytics, fulfilment, shipping, and customer support).

With marketing and advertising partners to provide advertising services.

When you direct or consent to disclosure, such as to ship products or use social media integrations.

With our affiliates or within our corporate group.

In connection with a business transaction, legal obligation, or to protect our rights or users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be shared with Shopify and third parties located outside your country of residence.

Shopify may process personal information as part of enhanced features used to support and grow our business. In such cases, Shopify is responsible for processing that information and responding to related data rights requests. You can learn more via the Shopify Consumer Privacy Policy and exercise applicable rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to third-party websites. We are not responsible for the privacy practices, content, or security of those sites. Any information you share on third-party platforms may be publicly viewable.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee absolute security. How long we retain personal information depends on factors such as account maintenance, legal obligations, dispute resolution, and enforcement of agreements.

Session Recording and Analytics

We use Microsoft Clarity to understand how visitors interact with our website. Clarity collects anonymised interaction data such as clicks, scrolls, and navigation patterns to help improve our website experience. We do not collect personally identifiable information through Clarity, nor do we sell this data.

More information is available in Microsoft’s Privacy Statement.

Your Rights and Choices

Depending on where you live, you may have rights including:

Accessing or requesting a copy of your personal information

Requesting deletion or correction

Requesting portability of your data

Managing marketing preferences

If you reside in the UK or EEA, you may also have rights to object to or restrict processing, or to withdraw consent where applicable.

You may exercise your rights by contacting us using the details below. We may need to verify your identity before fulfilling requests.

Complaints

If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer personal information outside your country of residence. Where required, we rely on recognised safeguards such as Standard Contractual Clauses to protect transferred data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and reflected in the “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

GUUDIES
Email: hello@guudies.co

Address:
GUUD GROUP LIMITED – Unit 4 Granville Industrial Estate, 146–148 Granville Road, London, England, NW2 2LD

For the purposes of applicable data protection laws, GUUDIES Limited is the data controller of your personal information.