Most people in the UK eat enough calories. The problem is what's in those calories. Even people on what looks like a balanced diet routinely run low on Vitamin D, K2, iodine, magnesium and B12, according to the UK government's own National Diet and Nutrition Survey.
That's the gap a multivitamin is meant to fill. The trouble is, most multivitamins on supermarket shelves are built around the cheapest ingredient forms that just about hit a label claim. Vitamin D at 100% maintenance dose. Zinc oxide that barely absorbs. No K2 at all, because K2 costs more.
A multivitamin that actually works uses the bioavailable forms at doses that do something.
And then there's the format problem. A bottle of tablets in the back of the cupboard doesn't help anyone. The whole point of supplementing is consistency, and consistency depends on whether you actually take the thing every day. A pectin gummy that tastes like fruit gets taken. A horse pill doesn't.
Daily Greens+ pairs the multivitamin with a 14 plant greens blend, so you're not just hitting nutrient minimums, you're getting the chlorophyll, polyphenols and plant compounds your gut and immune system are designed to work with. One gummy a day, alongside five others in your daily mini pouch.


