Nourished vs Vitl vs GUUDIES: An Honest Comparison

By the GUUDIES Editorial Team · Updated 26 October 2026 · Facts about other brands are taken from their own websites on 25 October 2026 and linked below; prices can change.

Disclosure: we make GUUDIES, so we are not neutral. We have stuck to facts each brand publishes and set out who each one suits.

The short answer: Nourished suits people who want a vegan, personalised gummy stack they build themselves. Vitl suits people who want a nutritionist-designed questionnaire and four supplements in daily strips. GUUDIES suits people who want one fixed daily pouch of six gummies with every dose published, without choosing ingredients. All three are UK subscription brands you can pause or cancel.

At a Glance

Nourished: What You Get

Nourished makes personalised gummy "stacks" in its UK lab using 3D printing. Each stack combines seven nutrient layers that you choose in its stack builder or through a quiz, with a choice of coating and flavour. The brand describes its stacks as vegan with no sugar, and offers 4-weekly, 12-weekly, annual and one-time options. Nourished is also sold through Boots.

Suits you if: you want to choose your own ingredients, you are fully vegan, or you prefer one gummy to several.

Vitl: What You Get

Vitl's Personalised Pack starts with a questionnaire on your diet, lifestyle and goals, written by its nutritionists. You then receive four daily supplements in personalised strips, delivered every 28 days.

Suits you if: you want a recommendation made for you and are happy taking tablets or capsules rather than gummies.

GUUDIES: What You Get

GUUDIES is one daily mini pouch of six pectin-based gummies, each with a different job, at about 0.4g of sugar per gummy:

• Daily Greens+: 14 vitamins and minerals plus a 200mg greens blend, including 20 micrograms of vitamin D3 and 24 micrograms of vitamin B12.
• Marine Collagen with biotin (contains fish).
• Mushroom Mix: lion's mane, shiitake, chaga, reishi and cordyceps.
• ACV, Sea Moss and Metabolic.

Vitamin D contributes to the normal function of the immune system, and vitamin B12 contributes to the reduction of tiredness and fatigue. Every dose is published on the ingredients page.

Suits you if: you want one fixed routine without building or choosing a formula, and you like gummies.

Which Should You Choose?

• You want full control over ingredients: Nourished.
• You want someone else to recommend a mix: Vitl.
• You want one simple daily habit with every dose shown: GUUDIES.
• You only need vitamin D in winter: a basic 10 microgram vitamin D supplement may be all you need, as the NHS advises.

Whichever you choose, check the doses against anything else you take, and speak to your GP or pharmacist if you are pregnant, breastfeeding or on medication.

Common Questions

Is Nourished better than Vitl?
They are different formats. Nourished is a single personalised gummy stack you can build yourself; Vitl sends four supplements a day chosen from a questionnaire. Choose the format you will take every day.

Are Nourished gummies vegan?
Nourished describes its stacks as vegan with no sugar on its website.

How much does Vitl cost?
Vitl lists its Personalised Pack at £39.95, delivered every 28 days (checked 25 October 2026).

Is GUUDIES personalised?
No. GUUDIES is the same six-gummy pouch for every adult, with every dose published online.

Sources

• Nourished, Stack builder (checked 25 October 2026): get-nourished.com
• Boots, Nourished: boots.com
• Vitl, Personalised Pack (checked 25 October 2026): vitl.com
• NHS, Vitamin D: nhs.uk
• GB Nutrition and Health Claims Register: gov.uk

Related Reading

Personalised Vitamins UK: Are Daily Vitamin Packs Worth It? · Do I Actually Need a Multivitamin? · GUUDIES Ingredients