News

Do vitamin D gummies actually work, or are they just expensive sweets dressed up in a lab coat? It's a fair question. Your mum takes tablets. Your PT drinks a powder. Someone on TikTok dissolves drops under their tongue. And...

If you've done a juice cleanse, you know the feeling on day two. Clear head. Less bloat. The noise that surrounds eating three meals a day suddenly gone. It's real and the reason it works is that a well-designed cleanse...

The weight management supplement category is one of the most aggressively marketed and most consistently disappointing in all of wellness. Most products don't work. A small number have genuine evidence for specific mechanisms that can actually support a calorie deficit...

Sea moss went from Caribbean folk remedy to UK wellness phenomenon in about 18 months. The hype is significant. The actual evidence is more interesting and more nuanced than either the enthusiasts or the sceptics tend to admit. Here's what...

Lion's Mane is the supplement world's most interesting cognitive conversation right now. It's not hype. The mechanism is genuinely novel, the clinical evidence is building, and the brain benefits are real. But only if you understand what it's actually doing...

January supplement marketing targets people who feel terrible after December. Most of it sells excitement and complexity. Here's the boring, evidence-based version that actually works, and why boring wins every time. Which Supplements Should You Actually Start in January? Vitamin...