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Greens powders are among the most abandoned supplements in the UK. The preparation, the taste and the price all play a part, and none of it is a discipline problem.

Large plastic tubs, scoops and shakers have dominated supplements for decades. What that format costs you in packaging, in price, and in whether you finish the tub.

January supplement marketing targets people who feel terrible after December. Most of it sells excitement and complexity. Here's the boring, evidence-based version that actually works, and why boring wins every time. Which Supplements Should You Actually Start in January? Vitamin...

January is when most supplement routines start. It's also when most of them die. Not because of weak intentions, but because the routine gets set up in a way that's almost guaranteed to fall apart before February hits. We've watched...

Decision fatigue is a well-documented psychological phenomenon. The more decisions you are required to make in a day, the lower the quality of each subsequent decision, and the more likely you are to default to inaction. Applied to supplement routines,...

There is a version of supplement optimisation that goes very deep. Different forms of each nutrient. Timing each supplement relative to meals and other supplements. Rotating adaptogens to prevent tolerance. Adjusting doses seasonally. This level of precision has its place....